Hi Everyone - People are starting to use the R word (recession) so I guess it's official. During these times, it is important to continue marketing but you need to market smart. Here are some ways to make sure your marketing dollars go as far as possible:
Travel Tips: Pay per clicks ads should not be geared to just getting clicks. Make sure the click on your ad is really a potential client. Stop struggling and learn the proven method for writing PPC ads that can save you money starting today. Karon Thackston has written an excellent book on this subject, www.writeppcads.com. Buy the book today!
Best Bets: Test your keywords and your target market. This nifty tool by Microsoft will give you an idea of the age and gender of the keywords that you have selected for your organic or PPC ads. Test your business keywords today: adlab.microsoft.com/DPUI/DPUI.aspx.
Favorite Spots: We've just launched a site for Circus Arts Camp. If you are looking for a summer camp in New York for your kids, don't miss this. The program is dedicated to teaching children how to be creative, confident, and safe, while ensuring lots of fun. (Too bad I'm too old to spend the summer.)
Fun Spots: Everyone has a story. Can you tell yours in six words? Submit yours for consideration in SMITH's next book: www.smithmag.net.
Have great April!
